ADW Consulting is Indonesia’s Pioneer Leading Technology and Advisory Services in Procurement, Supply Chain Management, and Execution of Business Transformations.

This identity is a grand scheme to collaborate between product team and it unites them around a common visual language. It reduces development debt, accelerates the process, and builds bridges between teams working in coherent to bring products to life.

Do not crop the logo

Do not apply shadow or any effects

Do not change logo tranparency

Do not re-create the logo with different fonts or style.

Do not change the logo color unless White

Do not use a different blue color from primary logo (Main color: #005DB5)

Do not change the proportional logo

Do not stretch the logo.

NAME
Blue 10

HEX
#00284E

RGB
0, 40, 78

NAME
Blue 9

HEX
#023E78

RGB
2, 62, 120

NAME
Blue 8

HEX
#02519B

RGB
2, 81, 155

NAME
Blue 7

HEX
#005db5

RGB
0, 93, 181

NAME
Blue 6

HEX
#1074D2

RGB
16, 116, 210

NAME
Blue 5

HEX
#24A3F2

RGB
36, 163, 242

NAME
Blue 4

HEX
#55BDFC

RGB
85, 189, 252

NAME
Blue 3

HEX
#85D1FF

RGB
133, 208, 255

NAME
Blue 2

HEX
#AADEFE

RGB
170, 222, 254

NAME
Blue 1

HEX
#C1E8FF

RGB
193, 232, 255

NAME
Orange 10

HEX
#332401

RGB
51, 36, 1

NAME
Orange 9

HEX
#664700

RGB
102, 71, 0

NAME
Orange 8

HEX
#946700

RGB
148, 103, 0

NAME
Orange 7

HEX
#B78000

RGB
183, 208, 01

NAME
Orange 6e

HEX
#DE9B00

RGB
222, 155, 0

NAME
Orange 5

HEX
#FFB406

RGB
255, 180, 62

NAME
Orange 4

HEX
#FFC130

RGB
225, 193, 48

NAME
Orange 3

HEX
#FFD063

RGB
255, 208, 99

NAME
Orange 2

HEX
#FCDD95

RGB
252, 221, 149

NAME
Orange 1

HEX
#FFE7AF

RGB
255, 231, 175

NAME
Green 5

HEX
#4B8D38

RGB
75, 141, 56

NAME
Green 4

HEX
#61B548

RGB
97, 181, 72

NAME
Green 3

HEX
#6CCA51

RGB
108. 202, 81

NAME
Green 2

HEX
#89D473

RGB
137, 212, 115

NAME
Green 1

HEX
#F0F9ED

RGB
240, 249, 237

NAME
Red 5

HEX
#AC3835

RGB
172, 56, 53

NAME
Red 4

HEX
#DD4C45

RGB
221, 76, 69

NAME
Red 3

HEX
#F6554D

RGB
246, 85, 77

NAME
Red 2

HEX
#F77670

RGB
247, 118, 112

NAME
Red 1

HEX
#FEEEEE

RGB
254, 238, 238

NAME
Black

HEX
#000000

RGB
0, 0, 0

NAME
Dark Grey 2

HEX
#474747

RGB
71, 71, 71

NAME
Dark Grey 1

HEX
#565656

RGB
86, 86, 86

NAME
Grey 2

HEX
#BBBBBB

RGB
187, 187, 187

NAME
Grey 1

HEX
#DCDDDE

RGB
220, 221, 222

NAME
White

HEX
#FFFFFF

RGB
255, 255, 255

Avenir LT Pro 35 Light

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Avenir LT Pro 45 Light Oblique

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Avenir LT Pro 45 Book

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Avenir LT Pro 45 Book Oblique

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Avenir LT Pro 65 Medium

Lorem ipsum dolor sit amet

Avenir LT Pro 65 Medium Oblique

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Avenir LT Pro 85 Heavy

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Avenir LT Pro 85 Heavy Oblique

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Avenir LT Pro 95 Black

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Avenir LT Pro 95 Black Oblique

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Notes: Please follow the do / do not instructions below

Do use standard spacing between letters in the font.

This is an example with automatic tracking.

Do not change the default spacing between letters in the font.

This is an example with automatic tracking.

Do use only 1 type of word emphasis in 1 sentence.

This is an example with emphasis.

Do not use more than 1 type of word emphasis in 1 sentence.

This is an example with emphasis.

Do use the appropriate case sentence

This is a Headline

Lorem ipsum dolor sit amet consectetur adipisicing elit. Soluta a quaerat deserunt minus magnam doloribus magni earum enim, incidunt accusantium.

Do not use capslock in sentences.

This is a Headline

Lorem ipsum dolor sit amet consectetur adipisicing elit. Soluta a quaerat deserunt minus magnam doloribus magni earum enim, incidunt accusantium.

Hero Title
Hero Title

This is Hero

H1
Large Title

This is Headline H1

H2
Medium Title

This is for Headline & Title H2

H3
Small Title

This is Subtitle or Body Large, You can write light Title Atribute with this text

H4
Subtitle

This is Subtitle or Body Large, You can write light Title Atribute with this text

H5
Highlight & Button

This is H5, you can use this for the text in Button

Body Large

This is Subtitle or Body Large, You can write light Title Atribute with this text extra text available for the 2nd line

Body

This is body text, usually for paragraph or description on the design, this already aligned with 20 line height so it will easily readable as in a paragraph, so you can try this on your description section on the app.

Body Semibold

This is the same as Body but in SEMIBOLD

Body Small

This is small text with extra small annotation

Body Extra Small

This is small text with extra small annotation

Caption Small

THIS IS SMALL CAPTION IN UPPERCASE, YOU CAN USE IT AS BUTTONLINK WITH RESPECTIVE BRAND COLOR

Brand Identity

About

Personality

ADW VALUES

Logos & Usages

Usage on Backgrounds

One-color Logo

Logo Usage Error

Color

Primary Color

Secondary Color

Accent Color

Neutral Color

Background

Typography

Notes: Please follow the do / do not instructions below

This is a Headline

This is a Headline

This is Hero

This is Headline H1

This is for Headline & Title H2

This is Subtitle or Body Large, You can write light Title Atribute with this text

This is Subtitle or Body Large, You can write light Title Atribute with this text

This is H5, you can use this for the text in Button