Brand Identity
About
ADW Consulting is Indonesia’s Pioneer Leading Technology and Advisory Services in Procurement, Supply Chain Management, and Execution of Business Transformations.
This identity is a grand scheme to collaborate between product team and it unites them around a common visual language. It reduces development debt, accelerates the process, and builds bridges between teams working in coherent to bring products to life.
Personality
Our goal is to be your trusted partner who will deliver meaningful and impactful results for your business. Our services combine strategy, people and technology with commitment, dedication and perseverance to provide integrated consulting services to the business community, relevant regulatory bodies and stakeholders.
ADW VALUES
In implementing its business goals, ADW holds values that represent the brand that has been raised so far. Our values is abbreviated as VITCP
- Value Creation
- Innovation
- Trustworthy
- Collaboration
- Passion
Logos & Usages

Our simple logo made with 3 simple words that represent letters in front of the company name.
Usage on Backgrounds

When using backgrounds, use a white logo. Avoid using a logo with the original blue color in a background that contains many images and elements, unless there is a bright dark area on the background meet the criteria for using the original logo.
One-color Logo

The use of a one-color logo can only be realized with adjust the background color with the ADW color palette. One color logo should only be on line blue and white.
Logo Usage Error
Do not crop the logo

Do not apply shadow or any effects

Do not change logo tranparency

Do not re-create the logo with different fonts or style.

Do not change the logo color unless White

Do not use a different blue color from primary logo (Main color: #005DB5)

Do not change the proportional logo

Do not stretch the logo.

Color
These colors is choosen to be ADW Pallete. We usually mix them to apply a consistent color palette across your application.
For notes, do not mix color pallete by random. Because this color combination Primary, Secondary, Accent, and Neutral is already approved for a better accessibility.
Primary Color
Blue 10
HEX
#00284E
RGB
0, 40, 78
Blue 9
HEX
#023E78
RGB
2, 62, 120
Blue 8
HEX
#02519B
RGB
2, 81, 155
Blue 7
HEX
#005db5
RGB
0, 93, 181
Blue 6
HEX
#1074D2
RGB
16, 116, 210
Blue 5
HEX
#24A3F2
RGB
36, 163, 242
Blue 4
HEX
#55BDFC
RGB
85, 189, 252
Blue 3
HEX
#85D1FF
RGB
133, 208, 255
Blue 2
HEX
#AADEFE
RGB
170, 222, 254
Blue 1
HEX
#C1E8FF
RGB
193, 232, 255
Secondary Color
Orange 10
HEX
#332401
RGB
51, 36, 1
Orange 9
HEX
#664700
RGB
102, 71, 0
Orange 8
HEX
#946700
RGB
148, 103, 0
Orange 7
HEX
#B78000
RGB
183, 208, 01
Orange 6e
HEX
#DE9B00
RGB
222, 155, 0
Orange 5
HEX
#FFB406
RGB
255, 180, 62
Orange 4
HEX
#FFC130
RGB
225, 193, 48
Orange 3
HEX
#FFD063
RGB
255, 208, 99
Orange 2
HEX
#FCDD95
RGB
252, 221, 149
Orange 1
HEX
#FFE7AF
RGB
255, 231, 175
Accent Color
Green 5
HEX
#4B8D38
RGB
75, 141, 56
Green 4
HEX
#61B548
RGB
97, 181, 72
Green 3
HEX
#6CCA51
RGB
108. 202, 81
Green 2
HEX
#89D473
RGB
137, 212, 115
Green 1
HEX
#F0F9ED
RGB
240, 249, 237
Red 5
HEX
#AC3835
RGB
172, 56, 53
Red 4
HEX
#DD4C45
RGB
221, 76, 69
Red 3
HEX
#F6554D
RGB
246, 85, 77
Red 2
HEX
#F77670
RGB
247, 118, 112
Red 1
HEX
#FEEEEE
RGB
254, 238, 238
Neutral Color
Black
HEX
#000000
RGB
0, 0, 0
Dark Grey 2
HEX
#474747
RGB
71, 71, 71
Dark Grey 1
HEX
#565656
RGB
86, 86, 86
Grey 2
HEX
#BBBBBB
RGB
187, 187, 187
Grey 1
HEX
#DCDDDE
RGB
220, 221, 222
White
HEX
#FFFFFF
RGB
255, 255, 255
Background
ADW decided to use a nature technology picture as a themes in several document. Here is the small gallery of our free copyright images that can be applied as a document / web / application supports.
Typography
We use this terms of typography to apply a consistent typographic styles across document, website, and application.
Our typography is using Avenir LT Pro as a default font. On other systems such as website and application; Helvetica, Arial, and Open Sans are used as fallbacks.
Notes: Please follow the do / do not instructions below
Do use standard spacing between letters in the font.
This is an example with automatic tracking.
Do not change the default spacing between letters in the font.
This is an example with automatic tracking.
Do use only 1 type of word emphasis in 1 sentence.
This is an example with emphasis.
Do not use more than 1 type of word emphasis in 1 sentence.
This is an example with emphasis.
Do use the appropriate case sentence
This is a Headline
Lorem ipsum dolor sit amet consectetur adipisicing elit. Soluta a quaerat deserunt minus magnam doloribus magni earum enim, incidunt accusantium.
Do not use capslock in sentences.
This is a Headline
Lorem ipsum dolor sit amet consectetur adipisicing elit. Soluta a quaerat deserunt minus magnam doloribus magni earum enim, incidunt accusantium.
Hero Title
Hero Title
This is Hero
H1
Large Title
This is Headline H1
H2
Medium Title
This is for Headline & Title H2
H3
Small Title
This is Subtitle or Body Large, You can write light Title Atribute with this text
H4
Subtitle
This is Subtitle or Body Large, You can write light Title Atribute with this text
H5
Highlight & Button
This is H5, you can use this for the text in Button
Body Large
This is Subtitle or Body Large, You can write light Title Atribute with this text extra text available for the 2nd line
Body
This is body text, usually for paragraph or description on the design, this already aligned with 20 line height so it will easily readable as in a paragraph, so you can try this on your description section on the app.
Body Semibold
This is the same as Body but in SEMIBOLD
Body Small
This is small text with extra small annotation
Body Extra Small
This is small text with extra small annotation
Caption Small
THIS IS SMALL CAPTION IN UPPERCASE, YOU CAN USE IT AS BUTTONLINK WITH RESPECTIVE BRAND COLOR
Thank You
Visit us: adw.co.id
